![]() ![]() ![]() After more than a decade of growing pains, social media marketing has finally matured as a profession. A looming recession, mounting inflation, declining consumer spending, and workforce reductions across major business sectors have made things precarious for businesses of all sizes.ĭespite this uncertainty, many social media marketers find themselves in a position of relative security-they’re getting larger slices of the overall marketing budget and more agency over their work. As we lurch into 2023, things look much more delicate. Toward the end of last year, pandemic restrictions finally started easing up and markets were booming. ![]() A defining moment in business gives social media marketers the opportunity to cement their worth ![]()
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